爬梳原鄉文化，追尋記憶中感動的證明，在生活中撿拾極小卻有力量的吉光片羽。多年來，大會虛心誠意地向原民智慧學習，持續使用族語作為活動精神主軸，透過棒球搭橋和大眾社會對話、交流原民文化，建立關懷盃獨有的人文風景。邁入第三十一屆的關懷盃，以阿美族語「Mala Kita成為我們」為大會主題，邀請大家成為喜歡棒球、關心臺灣原住民族、支持棒球的關懷盃夥伴。
為呼應主題，構思時尋找在台灣十六支原住民族群裡，能產生共鳴又跨言的要件，發現「握手」在慶祝豐收、具有社交意涵的歌舞裡，人們透過握手將兩人連結，融合為群體的一份子，再者「握手」亦是眾多國家兼具古老與現代的社交禮儀，表達友善、合作等彼此認同，可視為通行的國際肢體語言，因此結合具有對話意義與握手等轉化為視覺元素，主題文字經由筆畫融入串連的概念強化核心，以「對話開啟邀請，握手加入行列」表達主題「成為我們」的直觀印象。
配色考慮棒球帶來的動能、原民與生俱來的熱情魅力，採用高彩度鮮亮的洋紅色、天空藍色與白色為主色調。為強調關懷盃特有的視覺符號，持續建立品牌識別性與延續原民生活感和富童趣的氛圍，如穿著原民服裝揮棒打擊或奔跑的人、具榮耀意涵的老鷹，還獵物飛鼠、加油棒與代表歡唱的音符等，勾勒出屬於本屆關懷盃的視覺意象。
The Care Cup has long explored Indigenous heritage, preserving meaningful memories and collecting small yet powerful cultural fragments in everyday life. With humility and sincerity, the event continues to learn from Indigenous wisdom, embracing native languages as its core theme. Through baseball as a bridge, it fosters dialogue, promotes cultural exchange, and shapes a unique humanistic landscape. Now in its 31st edition, the Care Cup adopts the Amis phrase “Mala Kita” (Become Us) as this year’s theme, inviting baseball enthusiasts, Indigenous advocates, and supporters to join the Care Cup.
To reflect the theme, the design sought a unifying element across Taiwan’s 16 Indigenous groups. The “handshake,” a symbol of connection in harvest dances and social rituals, also serves as a universal gesture of goodwill and cooperation. Integrated into the visual design, it reinforces the theme’s essence through interwoven typography. The phrase “A dialogue extends an invitation, a handshake welcomes you to join” captures the spirit of “Mala Kita” (Become Us).
The color palette reflects the energy of baseball and the vibrant spirit of Indigenous culture, featuring bold magenta, sky blue, and white. To strengthen the Care Cup’s visual identity, the design maintains a playful, Indigenous-inspired aesthetic. Elements such as players in traditional attire, a symbolic eagle, a flying squirrel, cheering sticks, and musical notes create a distinctive visual narrative for this year’s event.
